Central Team, Global

Wholesale Marketing Lead

Central Team, Global

Wholesale Marketing Lead

About us

We exist for better days inspired by iconic flavour. It’s been three decades since Michael Allpress set up his first independent coffee cart. He bought a second-hand roaster and embarked on a bold entrepreneurial journey fuelled by passion and the search for great flavour.

Our little coffee cart helped introduce specialty coffee to New Zealand and changed the drinking habits of a nation. Today, we roast coffee for the best independent cafés in the world.

About the role:

Our Global Marketing Lead role is responsible for driving wholesale customer growth through acquisition, retention and customer optimization (Volume Per Outlet growth) across the wholesale customer network.  This role is will also act as the bridge between our customers, the sales team and the central brand team delivering insights to inform innovation and be responsible for driving executional excellence.  Success will require significant leadership capability to build the foundation for of a large, global team whilst developing a sustainable, high-performance culture.

Key Responsibilities

  • Take ownership of the AVQ Strategy (Availability, Visibility and Quality) to grow brand and customer VPO (Volume Per Outlet) through executional excellence.

  • Build a wholesale customer insights database to gather real world insights that drive product and service innovation.

  • Drive customer retention and brand love and engagement with a high-touch communication strategy.

  • Establish wholesale customer NPS scoring and conduct bi-annual surveys.

  • Increase the acquisition of Gold and Platinum customer representation through the constant refinement and innovation of sales materials to help us win in market.

  • Champion our wholesale customers and consistently add value to their operations.

Skills, Knowledge and Experience required:

  • Demonstrated experience delivering and exceeding operational performance

  • Experience driving cultural shift including continuous improvement programs

  • Demonstrated ability to successfully manage change in the organization with ability to lead cross functionally and at any management level.

  • Strong people and large-scale team management

  • Demonstrated experience building and delivering strategic roadmaps with a focus on implementation of sustainable business outcomes

  • Strong commercial acumen

  • Strong business development and marketing skills

  • Excellent proficiency with reporting and performance tracking

  • Understanding of small businesses

  • Strong brand acumen

  • Strong continuous improvement & project management capability

  • Demonstrated problem solving

  • Advanced analytical skills

  • Strong influencing skills

  • Strong communication skills

In return, we offer great staff perks including:

  • As much free coffee as you like at work

  • 250g of beans to take home weekly in addition to online staff discounts for our products

  • Discounted meals and offerings at our Café

  • A $200.00 wellbeing allowance

  • A free and confidential Employee Assistance Program

  • Career development

  • A great company culture with breakfast clubs, Friday drinks, events, and social sports teams

  • A beautiful Freemans Bay office where the view from your desk is of our bustling Roastery

If this sounds like you, we would love to hear from you! Please apply below, including a cover letter telling us why you’re the perfect person for this role.

Diversity at Allpress

Allpress is committed to being an inclusive organisation where all people feel valued, respected, and engaged.

We pledge a commitment to:

  • Building an inclusive team and community who represent all groups in society.

  • Empowering our people to continuously improve the way we work and promote equity.

  • Removing barriers and the influence of bias.

  • Creating a safe environment where we’re encouraged to speak out against discrimination in any form.

  • Cultivating a sense of belonging by encouraging our people to fearlessly bring their whole selves to work.

If you think this sounds like you, please apply through the link below.